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What to Watch - The role of prominence in viewer choices

Resources • APRIL 2026

Great content is no longer enough

MTM’s latest report, ‘What to Watch: The role of prominence in viewer choices‘, digs into the role of prominence in viewer choices. The giants of streaming are all battling for supremacy and smaller players are facing greater competition for a smaller audience.

How can your brand survive and thrive in this environment?

Make your brand both ‘easy to choose‘ and ‘easy to use‘.

Our latest report helps you understand and optimise:

Mental availability
Physical availability
The challenge of viewer habits
The window of opportunity

Download our report today

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What to Watch - The role of prominence in viewer choices

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