Proving the commercial value of Connected TV advertising formats
Proving the commercial value of Connected TV advertising formats
CHALLENGE
Sky relied on MTM as an insights partner to help fuel their thinking as they attempted to develop a product for the modern viewer.
APPROACH
Sky partnered with MTM over nearly 3 years (50k+ people surveyed and 500+ hours of qual sessions), to fuel the development of their truly innovative TV, Sky Glass, through nuanced understanding of peoples’ needs and behaviours.
IMPACT
Glass was the most heavily researched product Sky has ever launched, with insight pivotal to decisions from day one, as Sky entered a new product category.
One of the key factors that made the Glass launch a success was the strategic and actionable insight from MTM.”
Liz Wynn
MD for TV & Sky Glass
In focus at mtm
