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Developer consultancy agency

Track how
viewing habits
are
changing.

ScreenThink

ScreenThink is our syndicated TV landscape tracker, giving you a long-term view of the shifts shaping the UK TV and video market.

With seven years of audience data across more than 100 TV and video services, ScreenThink combines audience intelligence and media research to show how viewing habits are evolving and where attention is moving. The result is a clearer view of the market and stronger evidence that helps inform TV industry leaders’ most complex decisions.

Our market segmentation suggests there are three distinct behaviour types: linear-focused, VOD-focused and hybrid

TV population by segment¹

FREE OTT5%
SVOD OTT11%
SVOD HYBRID32%
TELCO SVOD27%
TELCO LINEAR7%
FREE BROADCAST19%
VOD-focused
Hybrid
Linear-focused

Source: Screen Think
Notes: (1) TV population is defined as those that have access to one or more TV set in their home, chart shows the % of the TV population in each segment, based on H1 2026 data

Young people watch less TV overall, watch fewer services on average, and spend >50% of viewing time on social platforms

PVR
BVOD
SVOD/AVOD
Live TV
Social Platforms

© 2026 MTM Source: Ofcom Media Nations 2026 (via Barb)

Average daily minutes of TV viewing, by age, 2025

75+
75%12%7%4%3%
371 mins pp pd
16-24
52%28%9%3%8%
157 mins pp pd

Screenthinklets you:

Track change over time

See the wider landscape

Understand what’s shifting

Go deeper on your most complex questions

Your ScreenThink questions answered

ScreenThink is MTM’s syndicated survey product. It collates seven years of audience data across 100+ TV and video services, providing audience intelligence on device ownership, feature and content preferences, service usage and satisfaction, as well as brand perceptions and intentions.

What is ScreenThink?

ScreenThink is MTM’s syndicated survey product. It collates seven years of audience data across 100+ TV and video services, providing audience intelligence on device ownership, feature and content preferences, service usage and satisfaction, as well as brand perceptions and intentions.

What is ScreenThink?

Viewing habits change quickly, and a snapshot only tells you so much. ScreenThink tracks media trends and TV viewing trends over time, helping decision-makers identify meaningful shifts, understand what they mean for your business and make confident decisions backed by longitudinal evidence.

Who uses ScreenThink?

Viewing habits change quickly, and a snapshot only tells you so much. ScreenThink tracks media trends and TV viewing trends over time, helping decision-makers identify meaningful shifts, understand what they mean for your business and make confident decisions backed by longitudinal evidence.

Who uses ScreenThink?

ScreenThink is a product built for broadcasters, streamers, platforms and other media businesses that need a clear view of changing audience behaviour. Teams use its media research and media intelligence to benchmark services, understand audience trends and inform strategy.

Why is ScreenThink useful to me?

ScreenThink is a product built for broadcasters, streamers, platforms and other media businesses that need a clear view of changing audience behaviour. Teams use its media research and media intelligence to benchmark services, understand audience trends and inform strategy.

Why is ScreenThink useful to me?

ScreenThink helps you answer questions like...

01.

How satisfied are people with their TV and video provision?

02.

What are their perceptions of competitor offerings?

Need a clearer view
of
your audience?

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© 2026 MTM